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Dealer Marketing Award

 

Sponsored by Auto Trader

Award Criteria
The Motor Trader Dealer Marketing Award, sponsored by Auto Trader, will acknowledge and reward the best campaign of 2011. The category is open to franchised and non-franchised dealers and will be presented to the standalone site, or group, which has delivered an imaginative, integrated and successful campaign.

The judges will be looking for evidence of campaigns which have built awareness and helped to grow sales. Entrants are required to submit examples of campaigns and include URLs where applicable.

Open to franchised and independent dealers. Entrants can be standalone sites or groups. Entrants need to supply examples of campaigns. Entrants need to submit a supporting statement (500 words maximum) outlining why they should be considered for this award.

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