Motor Trade Business Management Award
Sponsored by ASE plc
This award, sponsored by ASE plc, recognises the outstanding work of the dealership or group accountant. It acknowledges the contribution they make to the effective management of their business by producing accurate accountsand proactively working to improve performance. Judges will look for both technical ability and a proven contribution to improving the overall profitability of the dealership.
-This award is open to dealership or group accountants in franchised sites
-Entrants need to show how they have contributed to the successful running of the business
-Entrants will be judged on their technical ability
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Most Improved Business Award
Sponsored by NIG
This award, sponsored by NIG, is open to all franchised and independent car dealerships.
Judges will look for evidence of clear management driven change over a two-year period to December 2009 including a coherent business strategy with measurable success criteria, profit, sales, market share and CSI data. Customer testimonials would also support entries.
-Open to all franchised and independent car retailers
-Evidence will be needed for improvements over a two year period to the end of December 2009
-Entrants will need to supply financial performance figures. These will be treated in confidence
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
New Dealership of the Year Award
Sponsored by AutoProtect
This award, sponsored by AutoProtect, makes its Motor Trader Awards debut this year. The category is open to all franchised and independent car retailing sites which opened during the 2 year period between January 2008 and December 2009. Judges will be looking for evidence of a clearly planned and executed launch programme supported by the business’s short and long term business aspirations. Evidence of working with the local community, innovative marketing and entrepreneurial flair will also be assessed. Customer testimonials would also support entries.
-Open to car retailing sites which opened between January 2008 and December 2009
-Entrants need to show a clearly planned and executed launch programme
-Judges will look for sites which have worked with their local community and displayed innovative marketing and entrepreneurial flair
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Customer Care Award
Sponsored by Car Care Plan
Open to any company in the UK automotive sector, this award, sponsored by Car Care Plan, recognises efforts to promote customer care which have contributed to a business’s profits and success. Entrants need to demonstrate high levels of customer satisfaction, loyalty and repeat business. They will also need to supply evidence of successful customer care programmes and CSI ratings. Judges will be looking for a business which is setting new benchmark levels and raising the professionalism of the sector. Customer testimonials must be included.
-Open to any company in the UK automotive sector
-Entrants need to show high levels of customer satisfaction, loyalty and repeat business
-Customer care programmes, CSI ratings and testimonials should be included
-Entrants need to submit a supporting statement (500 word maximum)outlining why they should be considered for this award
Aftermarket Innovation Award
Sponsored by Mobil 1
Service departments of franchised dealers and independent garages are eligible to enter this award, sponsored by Mobil 1. This award recognises the best innovations in customer care, marketing and business management to generate sales growth and profitability. Judges will be looking for new aftermarket programmes which have been embraced by customers, boosted revenue streams and shown clear signs of innovative thinking.
-Open to service departments of franchised dealers and independent garages
-Programmes must have boosted financial performance and shown clear signs of innovative thinking.
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Dealer Marketing Award
Sponsored by AutoTrader
Sponsored by AutoTrader.co.uk, this award recognises and rewards genuine innovations being made in the promotion of car-related products or services across any media by franchised or independent retailers.
Companies will need to show how they have planned and executed successful marketing campaigns which have delivered increased business opportunities. Judges will look for evidence of innovative thinking and creativity in online, offline or integrated campaigns.
-Open to franchised or independent car retailers
-Online, offline or integrated campaigns will be considered
-Entrants need to show how campaigns have boosted business
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Online Innovation of the Year Award
Sponsored by Specialist Automotive Finance
This new category, sponsored by Specialist Automotive Finance (SAF), will acknowledge and reward the best online innovation in the car retailing sector. Entries are welcome from franchised and independent dealers, car manufacturers and suppliers. Judges will be looking for a genuine breakthrough in online activity which has delivered tangible benefits and raised the professionalism of the sector. The online service must have been launched between June 2008 and December 2009. Web traffic figures would assist entries.
-Open to franchised and independent dealers, car manufacturers and suppliers.
-Judges will be looking for a genuine online breakthrough which has delivered tangible benefits
-The online service must have been launched between January 2008 and December 2009
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Website of the Year Award
Sponsored by Motors.co.uk
This award, sponsored by Motors.co.uk, is open to franchised dealers, independent retailers and car manufacturers. It will identify and reward the best customer facing website in the motor trade.
The judges will look for excellent functionality, ease of use and regularly refreshed content. Entrants should explain what makes their site the best and support their entry with traffic figures. URLs directing our judges to any special features would be useful.
-Open to franchised dealers, independent retailers and car manufacturers
-Entrants will need to show excellent functionality, ease of use and regularly refreshed content
-Traffic figures and URLs to any special features would be useful
-Programmes must have boosted financial performance and shown clear signs of innovative thinking.
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Independent Used Car Retailer of the Year
Sponsored by Compucars.co.uk
This new category, sponsored by Compucars.co.uk, is open to all independent dealers retailing used cars to the public. Judges will look for evidence of professionally managed and profitable businesses that have increased stock turnover by sourcing stock best suited to their customers’ needs. Entrants will need to provide evidence of a structured approach to sourcing vehicles and profitable sales. The judges will also look for evidence of successful marketing. Customer testimonials would also support entries.
-Open to all independent dealers retailing used cars to the public
-Judges will look for profitable businesses that have increased stock turnover by sourcing the cars that customers want
-Marketing programmes will be considered
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Product of the Year Award
Sponsored by Motor Trader
This category, sponsored by Motor Trader, acknowledges and rewards the best new motor trade product or service. The winning product must be aimed at franchised or independent dealers and entrants will need to explain how it has boosted bottom line business or improved the professionalism of the car retailing sector. Online and offline products or services will be considered. Customer testimonials
would also support entries.
-Product or service must have been launched between January 2008 and December 2009
- Entries must be aimed at franchised or independent dealers
- Entries need to have boosted business or improved the professionalism of the car retailing sector
- Online and offline products or services will be considered
- Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Franchised Used Car Retailer of the Year
Sponsored by VCars
This category, sponsored by VCARS, is open to all franchised dealers retailing used cars to the public. Judges will look for evidence of professionally managed and profitable businesses that have increased stock turnover by sourcing vehicles best suited to their customers’ needs. Entrants will need to provide evidence of a structured approach to sourcing vehicles and profitable sales. The judges will also look for evidence of successful marketing. Customer testimonials would also support entries.
-Open to all franchised dealers retailing used cars to the public
-Judges will look for profitable businesses that have increased stock turnover by sourcing the cars that customers want
-Marketing programmes will be considered
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Workshop of the Year Award
Sponsored by EuroCarParts
Open to all franchised and independent service and repair workshops, this Euro Car Parts sponsored award will be looking for a company that successfully put in place measures to improve its business over the past year. Judges will look for evidence of outstanding business performance, customer care and marketing skills. They will also be looking for a site which is setting new standards for professionalism in the sector. Customer testimonials would also support entries
-Open to all franchised and independent service and repair workshops
-Judges will look for evidence of outstanding business performance, customer care and marketing skills
-Entrants must be setting new standards for professionalism in the sector
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Car Franchise of the Year Award
Sponsored by Mondial Assistance
The Car Franchise of the Year Award, sponsored by Mondial Assistance, will be chosen by the panel of judges and presented to the carmaker or importer who has excelled in terms of producing new models, successfully marketing them and building close relationships with its dealer network. Judges will look for evidence of innovative network marketing support as well as dealer satisfaction and profitability.
-This category is open to all carmakers and importers operating in the UK
-Franchises must be able to display high levels of dealer satisfaction
-New product will be considered
-Dealer marketing and dealer satisfaction will be assessed
Service Adviser of the Year Award
Sponsored by Castrol Professional
This award, sponsored by Castrol Professional, recognises the pivotal role played by service advisers in franchised and independent dealerships. Judges will look for an individual who has demonstrated a commitment to customer satisfaction, improving dealership profitability through up-selling and
generating increased lubricants, parts and labour sales. Customer testimonials would also support entries.
Entries can be submitted by individuals or their managers.
-Open to service advisers in franchised and independent dealerships
-Entrants must show a commitment to customer satisfaction and improving profitability through up-selling
-Entries welcome from individuals or their managers
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Sales Team of the Year Award
Sponsored by Mapfre Abraxas
This category, sponsored by MAPFRE Abraxas, recognises and rewards the crucial role played by dealership based sales teams. The category is open to all franchised and independent dealerships with the
judges looking for clear evidence of innovative sales programmes and genuine teamwork. Customer testimonials would also support entries.
-Open to dealership based sales teams in franchised and independent sites
-Judges will be looking for evidence of innovative sales programmes and teamwork
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Sales Manager of the Year Award
Sponsored by DealerWeb
This category, sponsored by Dealerweb, highlights the pivotal role played by sales managers in franchised and independent sites. The successful manager needs to show how they implemented and led successful sales programmes and excelled in customer satisfaction and retention. Customer testimonials would also support entries.
-Open to sales managers in franchised and independent sites.
-Managers need to show how they implemented and led successful sales programmes
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Dealer Principal of the Year Award
Sponsored by eBay Motors
This category, sponsored by eBay Motors, recognises and rewards the key role played by the dealer principal in running a successful franchised dealership. The judges will look for a manager with excellent leadership qualities who successfully led their business through 2009. Evidence of proven sales success,
retailing innovation and professionalism will be welcome. Customer testimonials would also support entries.
-Open to dealer principals at franchised sites.
-Entrants must display excellent leadership qualities
-Evidence of proven sales success, retailing innovation and professionalism will be welcome
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Franchised Dealership of the Year
Sponsored by Carmony.co.uk
This award, sponsored by Carmony.co.uk, is open to individual franchised dealerships and rewards excellence across the whole spectrum of business activities, including marketing, aftersales, new and used car sales and training. Single-site businesses as well as branches of small, medium or large dealer
groups are eligible. Customer testimonials would also support entries.
-Open to individual franchised dealerships
-Recognises excellence across marketing, aftersales, new and used car sales and training
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Dealer Group of the Year Award
Sponsored by Total
This category, sponsored by TOTAL, is for the Motor Trader Top 200 dealer group running four sites or more that has implemented the most successful strategy for developing sales and profitability in the past year. The judges are looking for a group that had set standards competitors would be proud to emulate.
-Open to all Motor Trader Top 200 franchised groups running at least four sites
-The judges are looking for a group setting best industry practices
-Customer testimonials would also support entries
-Entrants need to submit a supporting statement (500 word maximum) outlining why they should be considered for this award
Outstanding Achievement Award
Sponsored by HPI
This category, sponsored by HPI, will go to the person who in the view of the judging panel has most notably raised the profile and enhanced the reputation of the UK motor trade. Among the qualities the panel seek will be high levels of professionalism, innovation and community spirit. The winner will be nominated by the Motor Trader Awards’ panel of judges.
Judges will choose the individual who has made an outstanding contribution to the UK car retailing sector
The panel will reward high levels of professionalism, innovation and community spirit.





















