We are delighted to bring you details of how you can enter the 2012 Motor Trader Awards.

This year we have 21 categories celebrating best practice in the car retailing business. The winners will be announced at the Motor Trader Awards gala dinner, the biggest night in the retail motor industry calendar, which will be held at London’s Grosvenor House Hotel on 11 July. The Call for Entries brochure tells you all you need to know about the categories and the criteria used by our panel of industry professionals to judge the entries.

With 2011 being another challenging year for the sector we are looking forward to hearing from highly professional individuals and companies who overcame the economic downturn through innovative thinking and industry leading customer service. We want to hear your success stories.

Make your business stand out from the competition – Once you are shortlisted as a Motor Trader Industry Awards finalist you will have a unique marketing message for your customers, local media and competition.

Use the award in your sales and marketing activities – Winners will receive a special Motor Trader Awards logo for use in print and online. Previous winners have used these on their websites and marketing material as well as business cards and on showroom posters.

Editorial coverage in Motor Trader – Winners receive editorial coverage in Motor Trader, further enforcing your business as a leader in its field in front of our readership.

Generate positive press coverage – There’s nothing regional media like more than a local success story. Use the press to spread the word that local customers have an industry leading business on their doorstep.

All you have to do to be considered for a Motor Trader Award is choose your category, or categories, and then simply complete the entry form and post to us by 2 April 2012.

Good luck!

Curtis Hutchinson
Editor, Motor Trader